Painting the Town with Farfetch

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As I exited Old Street Tube Station and approached the Shoreditch Grind Coffee Shop, I had a pinch me moment. Is this really happening? Am I really about to spend the day with the Farfetch team? I have lost many an hour on the Farfetch website, so being invited to tour the graffiti and street art scenes of Shoreditch and Hoxton before heading for a meal with fellow male bloggers, may or may not have caused a moment of choking in the middle of a train…

For those of you whom aren’t too familiar with the company, Farfetch was founded in 2008 by José Neves and in that time has rapidly built an international customer base, thus leading to offices in London, New York, Los Angeles, São Paulo and as far as Tokyo! Farfetch stocks products from over 400 independent boutiques internationally, to provide the fashion-forward consumer with must-have pieces. The brands stocked range from smaller, up-and-coming designers to the industry leaders such as Versace, Saint Laurent, Fendi etc.

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Inspired by the ‘Urban Essentials‘ editorial, I and my fellow bloggers selected pieces we felt are staples in the modern man’s wardrobe. Naturally, I went for black slim fit jeans and a grey Saint Laurent t-shirt. I feel that these two items are so versatile and can be style up with so many other garments!

Introductions were made before meeting our photographers, Kaye and Ricardo. We then dived straight into a photo shoot to highlight the garments we selected. When our tour guide, Frank, arrived we learnt that he is in fact graffiti artist, Steam 156.

On our round tour route, Frank told us about different points in his thirty year career, where it’s taken him, the influences and stories behind the artwork we were seeing and the tension between graffiti artists and street artists. All of us found it really interesting as it gives you a new level of appreciation for what you’re seeing. I personally, found it particularly interesting as the art I’ve always studied at school, college and university has been so opposite to it.


We saw pieces from the likes of Banksy, Paul Don Smith, Ben Eine and Space Invader, amongst others. The individual styles from artist to artist was really varied and the intricate details of each piece were incredible to see up close.

Following the tour, we headed over to MEATmisison for a late lunch where we chatted all things blogging. From SEO, to gifting, to authenticity to the Kardashians, it was really great to chat to other bloggers, especially as the male blogging scene is still developing in comparison to the female scene.

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Jacket – Zara | T-Shirt – Saint Laurent (via Farfetch)* | Jeans – Nudie Jeans Co. (via Farfetch)* | Shoes – Converse | Backpack – Zara (similar here) | Sunglasses – Ray-Ban | Bracelets – McQ Alexander McQueen (similar here), Pandora

I had such an awesome day, so thank you so much once again to the Farfetch team!! It was lovely to meet you all (Kaye, Ricardo and my fellow bloggers, that’s you guys too)!

To my readers, make sure to check out everyone who was there, they’re awesome people:

Matt | Eleasha | Toni | Joe | Gary | Martell | Carlo | Ronan | Oli | Michael | Jamie

Photography by Kaye Ford, Ricardo Correia and Jack Bradley

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